The thought-provoking and intriguing new documentary IN BRIGHT AXIOM introduces us into the world of the House of Latitude. A place where absolute discretion is demanded in exchange for entry into a mysterious social experiment in the form of an elaborate immersive experience. Drawing a community of curiosity seekers, this secret society becomes a way of life for some, putting increasing pressure on the organizers to maintain this sophisticated and fantastical parallel world. From the minds who inspired AMC’s upcoming series Dispatches From Elsewhere, IN BRIGHT AXIOM weaves an intriguing cautionary tale about the unforeseen consequences of embracing the unknown.  Followers of Meow Wolf, Sleep No More,  Ingress and other immersive & augmented reality entertainment should take note. IN BRIGHT AXIOM also features never-before-seen discourse from the mesmerizing hip-hop polymath, RAMMELLZEE and original music by Justin Robbins, with additional songs from Isan, Tickles, and ü-Ziq. Director Spencer McCall has spent the last ten years orchestrating socio-reengineering and public hoax-prank performance art pieces. An avid fan of the Yes Men, McCall began by participating in Improv Everywhere inspired events, “plant” based roles in The Go Game, and location-based performances with Atmos-theater. In 2009, he became a co-creator of the Jejune Institute; a citywide alternate reality game in San Francisco that lasted three years and “inducted” over 10,000 unknowing participants. McCall took his experience working with Jejune and turned it into an award-winning documentary The Institute. The Institute is currently being remade into a series on a major television network. McCall also contributed to follow-up experience The Latitude Society; a faux secret society with an underground experiential labyrinth beneath San Francisco. Director Spencer McCall and House of Latitude founder and In Bright Axiom subject, Jeff Hull, join us for a fascinating conversation on the ebb and flow, as well as, the inherent contradiction that facilitated the unraveling of this remarkable enterprise.

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For news, screenings and updates go to: Inbrightaxiom.com

For more on In Bright Axiom go to: nonchalance.com/AXIOM

For more on the work of  Spencer McCall go to: spencersreel.com

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