Geoff McFetridge, Drawing a Life – Director Dan Covert

Winner of the 2023 SXSW Audience Award for Best Documentary Feature Dan Covert’s GEOFF MCFETRIDGE: DRAWING A LIFE focuses on one of the most prolific artists of his time, Geoff McFetridge, an artist who has undoubtedly influenced the way the world looks. His art is everywhere—on your Apple watch, in countless galleries around the world, in title designs for films by Sofia Coppola and Spike Jonze, and in collaborations with Nike, Hermès, Warby Parker, and more. The antithesis of the archetypal artist fueled by drugs, alcohol, and chaos, what sets the prodigious McFetridge apart is his obsessive quest to balance family with a creative life. In GEOFF MCFETRIDGE: DRAWING A LIFE, director and fellow artist Dan Covert offers unprecedented access into Geoff’s multifaceted world, painting an intimate portrait of a man guided by intention and authenticity. Director and Producer Dan Covert joins us for a conversation on what initially drew him to McFetridge’s work, how working with Executive Producer Spike Jonze impacted the final cut, getting to know McFetridge beyond his art, and his own background as an artist and graphic designer.

 

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Drawing a Life is now available on VOD 

About the filmmaker – Director Dan Covert is a sculptor and painter represented by Uprise Art and the Co-Founder of the production company Dress Code. He began his career designing logos for MTV’s Video Music Awards, art directing magazine covers, and teaching type and new media classes at Pratt Institute.  As an award-winning and tenured commercial director, Dan has worked for iconic brands including Apple, Coach, Peloton, Olay, Lincoln, Delta, Hennessy, and The Gates Foundation. His films for EV-pioneer Rivian helped their IPO become the 6th largest in history. Dan’s passion for storytelling and design collided when the American Institute of Graphic Arts hired him to direct 60 plus films telling the stories of world-renowned designers like Milton Glaser, David Carson, and Emory Douglas, the art director of the Black Panther Party. This work has premiered at SXSW, Tribeca, and Raindance, among others. GEOFF MCFFETRIDGE: DRAWING A LIFE is his first feature film. It premiered at SXSW, where it won the Audience Award in 2023.

About the subject – Throughout his long and diverse career, Geoff McFetridge has worked across a vast array of mediums from poetry to animation, graphics to 3D, textile and wallpaper to paintings. McFetridge has exhibited in galleries worldwide including Louis Buhl, Detroit (2022); Gallery Target, Tokyo (2022); Cooper Cole, Toronto (2021); Half Gallery, New York (2021); V1 Gallery, Copenhagen (2020); Blum and Poe, Los Angeles (2020); PlayMountain, Tokyo (2013); Heath Gallery, Los Angeles (2011) and New Image Art, West Hollywood (2006). Included in the Beautiful Losers exhibition (curated by Aaron Rose and Christian Strike) which debuted at CAC, Cincinnati in 2004, he has also been featured in exhibitions at the Walker Art Center, Vancouver Art Gallery, Yale University Art Museum, and Geffen Contemporary at MoCA Los Angeles. As a designer, he has worked extensively with brands including Hermes, Vans, Undefeated, Patagonia & Apple, just to name a few. Recently he has made public works for LA Metro & SOFI Stadium LA. Winner of the 2016 Cooper-Hewitt Smithsonian National Design Award and the AIGA Medal in 2019, McFetridge received his BFA from the Alberta College of Art & Design and an MFA from the California Institute of the Arts.

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100% on RottenTomatoes

“An absorbing profile of an innovative artist.” – Justin Lowe, Hollywood Reporter

“Really give a sense of Geoff McFetridge’s intensity which duels with his sense of playfulness.” – Michael Talbot-Haynes, Film Threat

*Will leave you feeling inspired to live with intention” – Overly Honest Movie Reviews

“… the film proves to be a triumphant take on the artist as well as the art behind it. This is certainly a win in the realm of following your dreams and aspirations.” – Richard Schertzer, Battle Royale With Cheese

“A special look at a special artist.” – Kip Mooney, College Movie Review